I love a good ad. I don’t mind being sold so long as the seller is creative, clever, honest and interesting. Humor is big too; make me laugh and I’ll remember you. I might even look for your product next time I’m in the market.
For the sake of argument , I’m going to post a few of my least favorite marketing ploys… I call them marketing fails.
Marketing fail #1
Flyers on my windshield. All those flyers that people throw to the ground in disgust or laziness… now there’s LITTER with your name and phone number on it blowing in the wind. Fail.
Marketing Fail #2
Dancing sandwich board guys. Seriously. This sorry sucker bouncing up and down at the intersection is less likely to inspire me to want the pizza he’s stumping for than cause me to rear end the car in front of me. Distracting drivers is a BAD plan. Plus I KNOW he is desperately trying to make a living, but being paid under the table or minimum wage. Fail.
Marketing Fail #3
Cinematic, flashing, massive, hyper-lit crazy ass highway billboards. These things are bigger than my HOUSE, they flash, they whiz and zing and practically throw confetti at a never ending stream of drivers flying past at highway speeds. Add text and you’ve got a pile up on your hands. Never mind my cell phone, government… regulate THIS. Fail.
Marketing Fail #4
Tits. They don’t sell me anything. Sorry. Got my own, thanks. If mine don’t inspire me to drop change, hers sure won’t. Tuck them back in and make me think or make me laugh. Those girls just make me uncomfortable, and that doesn’t make me spendy. Fail.
Marketing Fail #5
Bullshit. My hair will not be 10x thicker in 2 weeks. My waist will not be 6″ smaller in 4 weeks. Don’t guarantee my money back, just tell me the truth, for pete’s sake. I’m not that stupid. Fail.
Marketing Fail #6
Minimizing the risk. 140 Happy Calories my big fat North American ass. Junk is junk is junk no matter how you fluff it up for the cameras. Soda, GMO food, high fructose corn syrup, it’s all garbage and it’s all bad for me. Don’t insult my intelligence by pretending it’s only “part of the big picture”. The big picture is it’s all bad for me and you’re lying. Marketing fail.
That’s my first shot at this. There’s more… I could go on and on. What about you? What do advertisers do that really knocks you flat?
I have a family, I have disposable income, I buy; sometimes for good reasons, sometimes because I’m a sheep, and sometimes because some clever advertisers have done a good job of convincing me that I really should try their product. If the ads were clever, honest, and the product really is all they said, I’ll become a customer. If not, I’ll just be annoyed, I’ll tell my friends and I’ll keep my money, thank you very much.